Writing Your Elevator Pitch

Here is a reprint of the most asked for post we have ever published.  It’s a bit of free job search advice that you can’t live without, because networking is the key to finding your next job.  Read it and enjoy!

Fellow Toastmaster Jim Nudelman has a simple 4-step process for writing an Elevator Pitch — a 10-15 second focused introduction of your “value proposition” that can be given in an elevator when someone asks, “tell me about yourself.” Jim (”the Noodle” as he is known to friends and family) is an experienced National Sales Trainer, so he should know something about putting your best foot forward to capitalize on a brief window of opportunity. Here’s his process:

Step 1 — Begin with an ACTION PHRASE that is NOT a noun. (”I am a ______________” — but don’t use a “label” in the blank.  You don’t want people to put you in a box.)

Step 2 — Add a one sentence statement about what you DO. (”I do _________________” — What do you help people or businesses do?)

Step 3 — Give a statement of the SPECIFIC IMPACT. (”People who utilize my process find _________” — list one or two things from the perspective of your potential employer.)

Step 4 — End with a CALL TO ACTION. (”I am looking to be introduced to _______________” — be specific!  If you ask for something non-specific you are likely to get it.  What good it that?)

Here’s Jim’s elevator pitch and contact information:

“My name is Jim Nudelman. I am a master of building relationships. I teach sales professionals how to build and grow their business. Sales professionals who have attended my workshops have increased their business by as much as 50%. Please introduce me to a sales manager who has told you they are tired of losing sales to their competition.”

James Nudelman, National Sales Trainer

It’s a simple formula that works! Try it and you will notice a dramatic increase in the effectiveness of your self-introduction that we call your “elevator pitch.”

What do you think?

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