The Value of Trustworthiness

We owe a lot to trust!

In business your reputation is built on trust. All things being equal, people would rather work with someone they know and trust — even if the fee is a little bit higher.

In order to take an accounting of how much your business depends on trust, just think about two key numbers:

1. The first is the percentage of your business that rides on your clients trusting you. In other words, what percentage of your business comes from the fact that you are trusted by your clients and customers?  I bet it’s close to 100%!
2. The second key number is your annual revenue goal.  How much money do you want or need to make in your business this year?

Now consider this, if most of your revenue depends on your ability to be trusted, what would happen if you could increase your trust-ability even by as little as 10%?  Theoretically you would increase your revenue proportionately.
So what is YOUR trust worth?  $500?  $5,000? $500,000,000? Or more?

In the past 20 years of working with individuals, families, and businesses to help improve the quality of their relationships, I have found one thing to be universally true: trust is an essential factor to the quality of relationships and business dealings. Improve your ability to be trusted and all sorts of good things happen.  Trust is one of the most important factors of doing business.

What can you do today to increase your trustworthiness?